The Thinking Brand

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Are you putting together an event? Have you thought about how you are going to support the event via social media to expand the brand reach and include people not physically at the event.

Principles for modern eventsevents

■ Holistic Event Strategy: Event strategy involves having a pre, post and during the event plans. These strategies should dovetail into a complete strategy that delivers on brand and business objectives.

■ Community Engagement: Event activations should integrate with existing brand communities and on-line communities who are not physically involved in the actual event.

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Pre-Event: preparation for the event

■ Hashtags/Platforms/ Channels
◆Plan your hastings, platforms and media channels to focus on.
◆Decide on the media and content that needs to be produced in preparation for the event like video promos, on-line banners, tweets, updates and competitions.

■Create groups and tap into communities.

◆Rope in your communities to share and communicate the…

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